Incentives


In recent years, the City of Pasadena has increased efforts to encourage the growth of local companies. Part of this effort has included changes in local polices that can result in savings to both entrepreneurs and those improve commercial space.

Starter rates for certain new business license applicants

Pasadena has competitive business license rates when compared to other California cities and does not charge any gross receipts tax. Many businesses choose to locate in Pasadena because customers are here while others enjoy the entrepreneurial spirit and access to skilled labor. For certain small start-up businesses with the option of locating in any city, Pasadena has an incentive or “ $1 starter rate” in place for these certain new businesses with less than 5 employees. This is a small first year incentive to encourage and thank businesses that start here in the Crown City. Call Economic Development or ask the Business License staff members when you apply. Have your business type (NAICS code) ready.

Pasadena’s Fiber Services for business

The City of Pasadena owns and operates approximately 50 miles of fiber network within Pasadena.  The fiber infrastructure supports City business and transportation operations, and also provides the foundation for a variety of business-oriented services that the City currently offers and plans to expand in the future.  

Power Incentive

Pasadena has a range of facility options for the business community. Large “Class A” office buildings, warehouses, creative space, and storefronts are available for lease. Certain improvements that are initiated for a new business trigger state/federal accessibility, building, and fire requirements. To support long term improvements into existing buildings, the City has limited power incentives. Some incentives relate to conservation and others relate to infrastructure upgrades for services over 50Kw. For the later, these criteria apply:

• Must be eligible type of business ( use NAICS codes)
• Customer must have new or incremental electric service minimum of 50 kW or 10% of existing demand, whichever is greater.
• Customer must pay all electrical interconnection costs prior to electrical work.
• Discounts are limited to a maximum of $100,000 for each customer.
• Customer is required to enter into a contract with the City to take service under this rate schedule.

The City of Pasadena Public Health Department is excited to share a mini-grant opportunity for small food stores to create healthier retail environments both inside and outside of the store. Requests for mini-grants are limited to a maximum of $14,500. For more information, please visit the Nutrition and Physical Activity website. Don’t miss out on this amazing opportunity!

For more information regard these incentives, contact Eric Duyshart or Ruth Martinez at 626 -744-4660.