Women, Infants, and Children

WIC Program Sites

Villa-Parke Community Center
363 East Villa Street, Suite 115
Pasadena, CA 91101 Map »

Phone: (626) 744-6520
Hours: Monday- Thursday, 8:00am to 5:00pm
Every other Friday, 8:00am to 4:00pm


Pasadena Public Health Department
1845 N. Fair Oaks Ave.
Pasadena, CA 91103 Map »

Phone: (626) 744-6520
Hours: Monday and Wednesday 8:00am to 5:00pm
Closed for lunch from 12:00pm to 1:00pm


Women, Infants, and Children (WIC) Program

Women, Infants, and Children (WIC) is a federally–funded supplemental food, nutrition education and breastfeeding support program. WIC helps families with women and/or children who are at nutritional risk by providing nutrition education along with monthly food coupons. WIC’s goal is to prevent health problems and improve the health of participants during critical times of growth and development.

WIC serves over 4,000 clients in the greater Pasadena area, including South Pasadena, Sierra Madre and Altadena.

WIC 101

WIC 101 image

See if you qualify for WIC programs and how to apply.

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Breastfeeding Support

Breastfeeding Support image

Receive information about breastfeeding and its benefits.

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Online Education

Online Education image

Sign up for WIC nutrition education classes online.

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Community Referrals

Community Referral image

Access to insurance, Medi-Cal, mental health and food bank resources.

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Little By Little

Little By Little image

Program giving parents guidance on the importance of reading to a child.

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Nutrition Resources

Nutrition Resources image

Nutrition and exercise information for children and parents.

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WIC 101

WIC 101

Participants must be in one of the following categories:

  • Pregnant woman
  • Breastfeeding mother (until infant is 1 year)
  • Mother who are not breastfeeding (until infant is 6 months)
  • Woman up to 6 months after a pregnancy loss
  • Infant and child under 5 years of age

Your family income must be at or below 185% of the current federal poverty guidelines. Call to see if you might qualify.

Fathers, grandparents, foster parents, and other caregivers can apply and receive benefits for eligible children in their care.

How to Apply
WIC Foods and Services
Your WIC Journey

Breastfeeding Support

Breastfeeding Support

WIC provides breastfeeding education during pregnancy and one-on-one breastfeeding help with a Lactation Educator or Lactation Consultant for WIC participants. Monthly breastfeeding support groups are held every second Wednesday of the month from 10-11am at the Villa Park community center. Contact our main WIC location to schedule an appointment for your breastfeeding questions or concerns.

Peer Counseling
Pumps
Resources

Online Education

Online Education

WIC provides nutrition and breastfeeding education at the WIC offices.  However, if you are eligible, you may choose to complete online education instead.  Benefits of completing an online education allows the WIC client to choose lessons that are useful and relevant to their needs and can be done on your own time anywhere you have internet access.  Online education should be completed before your next WIC appointment to save time and allow our staff to confirm lesson completion for you to receive your benefits.  If you or your alternate are unable to make it to your WIC appointment, you may be able to request for your WIC vouchers to be mailed to you if you are eligible. Please contact the Pasadena WIC office at (626) 744-6520.

www.wichealth.org

From your mobile devices –

https://m.wic.ca.gov/

Login
Instructions
Lessons Available
FAQ

Community Referrals

Community Referrals

As a WIC participant, you are able to call or inquire about services around the area for your specific needs.   We may be able to assist in providing referrals, such as local doctors, pediatricians or OBs, temporary housing or shelter referrals, and assistance in applying for Medi-Cal, CalFresh or other programs benefits. You can count on WIC to direct you to the right people for support.

Insurance and Medi-Cal
Mental Health
Food Banks

Little By Little

Little By Little

The Little by Little School Readiness Program provides books for families as well as guidance on the importance of reading and the critical role parents play in improving the school readiness of their children.Going on 10 years strong, read about the impact of Little by Little Program for WIC participants throughout Southern California at http://gradelevelreading.net/wp-content/uploads/2015/04/PHFE-WIC%E2%80%99s-Little-By-Little-Program.pdf

If you would like to find out the history of how Little by Little Program began, click here

Video
Parent Resources

Nutrition Resources

Nutrition Resources

The WIC and Nutrition & Physical Activity programs at the Pasadena Public Health Department have teamed up to provide you with nutrition resources to keep you healthy, no matter what life stage you are in.

Children
Parenting and Breastfeeding
Family