Business Resources

The City of Pasadena welcomes your business! We are a business-friendly City ready and willing to help you. We are so business friendly that the Los Angeles County Economic Development Corporation / San Gabriel Valley Economic Partnership recently named the City of Pasadena as a finalist for the 20th Annual “Most Business Friendly City” Award.

Pasadena’s Economic Development Division is focused on encouraging and facilitating investment that contributes to Pasadena quality of life. We have attempted to collect all of the information and assets you may need to open, expand, or relocate your business in Pasadena. If there is anything else that you need, or want site-specific information customized for your business, please contact us.

Starting a Business

Starting a Business

We know opening a business is a daunting process – between dealing with the City, County, State, landlords, brokers, and the IRS – there is no single business that is the same therefore no single formula applies. The Economic Development Division has practical experience helping scores of business locate and successfully open in Pasadena, and we are here to help you. Also, the Small Business Administration has a comprehensive website that provides you with just about everything you need to know as you start your business. But remember we are also here to help, so feel free to reach out to the Economic Development staff.

Small Business Administration’s 10 Steps to Starting a Business


Additional resources:

City of Pasadena, Economic Development Division

100 N. Garfield Avenue, 4th floor, Pasadena, CA 91101
Ruth Martinez, Business Concierge (626) 744-7351

SBDC – Small Business Development Center @ PCC
Salvatrice Cummo, Director (626) 585-7123 x3106

SCORE – Service Core of Retired Executives
SCORE Meeting Location: Pasadena Public Library 285 E Walnut Street 4th Floor, Pasadena, CA 91101
To schedule your SCORE meeting, contact Ruth Martinez, Business Concierge (626) 744-7351

Small Business Administration – Los Angeles District Office
330 North Brand Suite 1200
91203 Glendale, CA
Phone: 818-552-3201


Business Intelligence

Home to the Mars Rover and the annual Rose Bowl Game®, Pasadena is a Southern California destination for high quality retail shopping and entertainment with strong resident and employee demographics. As an employment center with over 16 million sq. ft. office space, Pasadena also boasts a robust tourism and convention business with many cultural institutions and more restaurants per capita than Manhattan (LA Times, 12/16/12). Only minutes from downtown Los Angeles, Pasadena draws patrons from the entire region.

Pasadena’s Retail Brochure

PDF - Retail Resources

Retail Resources


Pasadena’s Retail Site Assessment provides a snapshot of information and insight into Pasadena’s resident consumer habits. If you would like information specific to your site, and your customer profile, please contact Ruth Martinez or (626) 744-7351 for assistance.

PDF - Pasadena_Retail Site Assessment

Pasadena Retail Site Assessment

Traffic Counts

Traffic counts are conducted throughout the city either through resident requests, development projects, specific and general plans, or engineering studies. The Department of Transportation has collected these traffic and made them available to the public. The 24-hr bi-directional traffic volume counts are available in two different formats: map based (years 2009 & 2010) and spreadsheet (years 2000 to 2010). One map is a citywide traffic volume map; the other is a more detailed East and West Pasadena traffic volume map.  Traffic Counts 2010 – 2014

Recent Presentations

September 6, 2017 Economic Highlights

Major Development Projects


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General Commercial Areas

General Commercial Areas

The City has several commercial areas with varying composition, character, and size. Each business district /commercial area of Pasadena presents different opportunities for new businesses and consumers.

Commercial Districts

Civic Center/ Paseo Colorado

East Colorado Boulevard/Lamanda Park

East Washington Boulevard


Lincoln Corridor

North Fair Oaks Avenue

North Lake Avenue

Old Pasadena Business District

Pasadena Playhouse District

South Fair Oaks Avenue/Arroyo Parkway

South Lake Avenue
General Commercial Areas [IMAGE]

City of Pasadena General Commercial Areas

General Commerical Areas in Pasadena PDF

General Commercial Areas Map PDF



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Business Districts

The City consists of several commercial districts, all of varying composition, character, and size. The downtown downtown contains several unique Retail Districts, and is approximately 1.5 square miles extending from Pasadena Avenue east to Lake Avenue, and the 210 Foothill Freeway south, to California Boulevard. Other commercial districts include Hastings Ranch in East Pasadena, North Lake, East Washington, Lincoln Avenue, Lamanda Park, and Renaissance Square.

Old Pasadena is an historic 20-block area known for its award winning streetscapes, walkways and breathtaking architectural styles. With its collection of tenants such as Tiffany and Co., Crate & Barrel, J Crew, etc., local retailers, and boutiques, complement an outstanding array of the region’s finest restaurants.

The Old Pasadena Management District (OPMD) is a non-profit business organization that creatively plans, manages and develops Old Pasadena as a unique, authentic and vibrant downtown experience.

Civic Center/ Paseo Colorado is located between Old Pasadena and the Playhouse District. The Civic Center Skyline allows a grand display of Renaissance and Mediterranean architecture by some of California’s renowned architects from the 1920’s and 1930’s. Adding to the mix are world-class hotels and modern office structures. In keeping with tradition, Paseo Colorado is an open-air urban village that brings together national & regional retailers such as ArcLight theaters, Equinox, the Yard House and PF Changs as well as 400 residential units.

The Playhouse District is Pasadena’s center for art, literature and entertainment. The district is home to art cinemas, museums, and live performance theaters, surrounded by an eclectic mix of galleries, and restaurants such as Urth Caffe, Roy’s, and Tender Greens. The Playhouse District has emerged as the City’s urban neighborhood.

The Playhouse District Association (PDA), a non-profit corporation that is dedicated to managing and marketing Pasadena’s Playhouse District through ambitious programs that contribute to a vital district.

South Lake Avenue, with its pleasant corridor of tree lined streets, sidewalk café’s and top retailers offers its guests everything from Talbot’s and Ann Taylor, to Williams Sonoma. Anchored by a flagship Macy’s Department Store, the area is a local favorite for its selection of local culinary and home-goods shops, convenient parking and proximity to California Institute of Technology and the luxury Langham Hotel, named best hotel in Los Angeles by U.S. News in 2011 and Worlds 500 best by Travel and Leisure.

The South Lake Business Association is a non-profit corporation whose mission is to proactively promote and improve the economic interest of its membership by providing and managing supplemental services and improvements for the South Lake Neighborhood.

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Business Seminars

Pasadena has other resources for training and information:

Small Business Development Center host by Pasadena City College –

SCORE offers free one-on-one business counseling by appointment only. Please call (626) 744-7351 to schedule an appointment in Pasadena.

Real Estate

Real Estate

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