Business Resources

The City of Pasadena welcomes your business! We are a business-friendly City ready and willing to help you. We are so business friendly that the Los Angeles County Economic Development Corporation / San Gabriel Valley Economic Partnership recently named the City of Pasadena as a finalist for the 20th Annual “Most Business Friendly City” Award.

Pasadena’s Economic Development Division is focused on encouraging and facilitating investment that contributes to Pasadena quality of life. We have attempted to collect all of the information and assets you may need to open, expand, or relocate your business in Pasadena. If there is anything else that you need, or want site-specific information customized for your business, please contact us.

Starting a Business

Starting a Business

We know opening a business is a daunting process – between dealing with the City, County, State, landlords, brokers, and the IRS – there is no single business that is the same therefore no single formula applies. The Economic Development Division has practical experience helping scores of business locate and successfully open in Pasadena, and we are here to help you. Also, the Small Business Administration has a comprehensive website that provides you with just about everything you need to know as you start your business. But remember we are also here to help, so feel free to reach out to the Economic Development staff.

Small Business Administration’s 10 Steps to Starting a Business


Additional resources:

City of Pasadena, Economic Development Division

100 N. Garfield Avenue, 4th floor, Pasadena, CA 91101
Ruth Martinez, Business Concierge (626) 744-7351

SBDC – Small Business Development Center @ PCC
Salvatrice Cummo, Director (626) 585-7123 x3106

SCORE – Service Core of Retired Executives
SCORE Meeting Location: Pasadena Public Library 285 E Walnut Street 4th Floor, Pasadena, CA 91101
To schedule your SCORE meeting, contact Ruth Martinez, Business Concierge (626) 744-7351

Small Business Administration – Los Angeles District Office
330 North Brand Suite 1200
91203 Glendale, CA
Phone: 818-552-3201


Business Intelligence

Home to the Mars Rover and the annual Rose Bowl Game®, Pasadena is a Southern California destination for high quality retail shopping and entertainment with strong resident and employee demographics. As an employment center with over 16 million sq. ft. office space, Pasadena also boasts a robust tourism and convention business with many cultural institutions and more restaurants per capita than Manhattan (LA Times, 12/16/12). Only minutes from downtown Los Angeles, Pasadena draws patrons from the entire region.

Pasadena’s Retail Brochure

PDF - Retail Resources

Retail Resources


Pasadena’s Retail Site Assessment provides a snapshot of information and insight into Pasadena’s resident consumer habits. If you would like information specific to your site, and your customer profile, please contact Ruth Martinez or (626) 744-7351 for assistance.

PDF - Pasadena_Retail Site Assessment

Pasadena Retail Site Assessment

Traffic Counts

Traffic counts are conducted throughout the city either through resident requests, development projects, specific and general plans, or engineering studies. The Department of Transportation has collected these traffic and made them available to the public. The 24-hr bi-directional traffic volume counts are available in two different formats: map based (years 2009 & 2010) and spreadsheet (years 2000 to 2010). One map is a citywide traffic volume map; the other is a more detailed East and West Pasadena traffic volume map.  Traffic Counts 2010 – 2014

Recent Presentations

September 6, 2017 Economic Highlights

Major Development Projects


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General Commercial Areas

General Commercial Areas

The City has several commercial areas with varying composition, character, and size. Each business district /commercial area of Pasadena presents different opportunities for new businesses and consumers.

Commercial Districts

Civic Center/ Paseo Colorado

East Colorado Boulevard/Lamanda Park

East Washington Boulevard


Lincoln Corridor

North Fair Oaks Avenue

North Lake Avenue

Old Pasadena Business District

Pasadena Playhouse District

South Fair Oaks Avenue/Arroyo Parkway

South Lake Avenue
General Commercial Areas [IMAGE]

City of Pasadena General Commercial Areas

General Commerical Areas in Pasadena PDF

General Commercial Areas Map PDF




Business Seminars

Pasadena has other resources for training and information:

Small Business Development Center host by Pasadena City College –

SCORE offers free one-on-one business counseling by appointment only. Please call (626) 744-7351 to schedule an appointment in Pasadena.

Real Estate

Real Estate

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