Business Resources

The City of Pasadena welcomes your business! We are a business-friendly City ready and willing to help you. We are so business friendly that the Los Angeles County Economic Development Corporation / San Gabriel Valley Economic Partnership recently named the City of Pasadena as a finalist for the 20th Annual “Most Business Friendly City” Award.

Pasadena’s Economic Development Division is focused on encouraging and facilitating investment that contributes to Pasadena quality of life. We have attempted to collect all of the information and assets you may need to open, expand, or relocate your business in Pasadena. If there is anything else that you need, or want site-specific information customized for your business, please contact us.

Starting a Business

Starting a Business

We know opening a business is a daunting process – between dealing with the City, County, State, landlords, brokers, and the IRS – there is no single business that is the same therefore no single formula applies. The Economic Development Division has practical experience helping scores of business locate and successfully open in Pasadena, and we are here to help you. Also, the Small Business Administration has a comprehensive website that provides you with just about everything you need to know as you start your business. But remember we are also here to help, so feel free to reach out to the Economic Development staff.

Small Business Administration’s 10 Steps to Starting a Business


Additional resources:

City of Pasadena, Economic Development Division

100 N. Garfield Avenue, 4th floor, Pasadena, CA 91101
Ruth Martinez, Business Concierge (626) 744-7351

SBDC – Small Business Development Center @ PCC
Salvatrice Cummo, Director (626) 585-7123 x3106

SCORE – Service Core of Retired Executives
SCORE Meeting Location: Pasadena Public Library 285 E Walnut Street 4th Floor, Pasadena, CA 91101
To schedule your SCORE meeting, contact Ruth Martinez, Business Concierge (626) 744-7351

Small Business Administration – Los Angeles District Office
330 North Brand Suite 1200
91203 Glendale, CA
Phone: 818-552-3201


Business Intelligence

Home to the Mars Rover and the annual Rose Bowl Game®, Pasadena is a Southern California destination for high quality retail shopping and entertainment with strong resident and employee demographics. As an employment center with over 16 million sq. ft. office space, Pasadena also boasts a robust tourism and convention business with many cultural institutions and more restaurants per capita than Manhattan (LA Times, 12/16/12). Only minutes from downtown Los Angeles, Pasadena draws patrons from the entire region.

Pasadena’s Retail Brochure

PDF - Retail Resources

Retail Resources


Pasadena’s Retail Site Assessment provides a snapshot of information and insight into Pasadena’s resident consumer habits. If you would like information specific to your site, and your customer profile, please contact Ruth Martinez or (626) 744-7351 for assistance.

PDF - Pasadena_Retail Site Assessment

Pasadena Retail Site Assessment

Traffic Counts

Traffic counts are conducted throughout the city either through resident requests, development projects, specific and general plans, or engineering studies. The Department of Transportation has collected these traffic and made them available to the public. The 24-hr bi-directional traffic volume counts are available in two different formats: map based (years 2009 & 2010) and spreadsheet (years 2000 to 2010). One map is a citywide traffic volume map; the other is a more detailed East and West Pasadena traffic volume map.  Traffic Counts 2010 – 2014

Recent Presentations

September 6, 2017 Economic Highlights

Major Development Projects


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General Commercial Areas

General Commercial Areas

The City has several commercial areas with varying composition, character, and size. Each business district /commercial area of Pasadena presents different opportunities for new businesses and consumers.

Commercial Districts

Civic Center/ Paseo Colorado

Civic Center/ Paseo Colorado

Civic Center/ Paseo Colorado are located between Old Pasadena and the Playhouse District. The Civic Center Skyline allows a grand display of Renaissance and Mediterranean architecture by some of California’s renowned architects from the 1920’s and 1930’s. Adding to the mix are world-class hotels and modern office structures. In keeping with tradition, Paseo Colorado is an open-air urban village that brings together national & regional retailers as well as 400 residential units. Most recently the area has been under redevelopment with the removal of an old department store that will be replaced with a six-story, 179-room hotel and a six-story mixed use commercial/residential building. The improvements being made to Paseo will complement the recently remodeled Convention Center.  The state-of-the-art Pasadena Convention Center offers a 55,000 square feet exhibit hall, 25,000 square feet ballroom and 29 meeting rooms.

Civic Center-Paseo Colorado Demographic Information

Civic Center - Pasadena City Hall Civic Center - Pasadena Convention Center Graphic designer from Japan, Moe Notsu draws with chalk a Time Magazine cover of Albert Einstein along the street during the Pasadena Chalk Art Festival in Pasadena, Calif. on Sunday June 17,2012. (AP Photo/Richard Vogel)

East Colorado Boulevard/Lamanda Park

East Colorado Boulevard/Lamanda Park

East Colorado through the Lamanda Park area of East Pasadena houses a variety of mix retail, eateries, movie theaters, jiu-jitsu gyms, a fitness gym, a lumber store and Pasadena City College. A flea market is held every first Sunday of every month at Pasadena City College hosting over 400 vendors with the proceeds going towards student scholarship and activities. The recently remodeled Vons Center at the northwest corner of Sierra Madre Boulevard and Colorado Boulevard has created a strong anchor for the district. The City College draws in large crowds from surrounding cities, thus providing a large consumer base for the local eateries surrounding the campus. California Institute of Technology along with Huntington Library, Art Collections and Botanical Garden neighbor the East Colorado/ Lamanda Park area.

East Colorado-Lamanda Park Demographic Information

East Colorado-Lamanda Park - Flea Market East Colorado-Lamanda Park - Panda Express Store Front East Colorado-Lamanda Park - Students at Pasadena City College

East Washington Boulevard

East Washington Boulevard

The eastern segment of Washington Boulevard between N. Holliston Avenue and Allen Avenue has served Pasadena and Altadena for many years but as of lately has increased in popularity due to recent redevelopment. In the past, Vons Grocery and Rite Aid anchored this district, but more recently this area has become a new destination for those looking to explore shopping and dining outside of downtown. The area now offers retail shops, a fitness center, cafés, bakeries, fast food eateries and a full service sit down restaurant with live music and a full wine menu.

East Washington Boulevard Demographic Information

East Washington - Cappuchino with Foam Leaves East Washington - Coffee Shop East Washington - Sidecca Store Front



The Hastings area services a customer base larger than Pasadena; regional visitors regularly come to the numerous shopping centers found in the area. Location and diversity plays a vital role to the success of the Hastings area, located east of Sierra Madre Villa Avenue to the city border. The 210 freeway and the Sierra Madre Villa Light Rail Station allow for a quick and easy entrance and exit into the area. The shopping centers and eateries located in this region of the city are some of the top producing retailers in Southern California. The retail stores in this area offer their customers bargain rates while maintaining high quality merchandise.  Two fitness centers, several eateries, specialty food markets and A Noise Within Theatre Company that show cases live theatrical plays can also be found in the Hastings area of Pasadena.  The Panda Inn restaurant located on Foothill Boulevard was established in 1973 and has since then manifested from a family owned business to a global empire with Panda Express stores across the United States, Mexico, South Korea and Dubai.

Hastings Demographic Information

Hastings - Hastings Ranch Hastings - Metro Goldline Statin Hastings - Performance

Lincoln Corridor

Lincoln Corridor

The Lincoln corridor has revamped itself over recent years as a hip new destination drawing in not only the locals but visitors from neighboring cities.  The addition of new cafés, an ice cream parlor, and creative shops add charm to existing nurseries and long standing family owned businesses offering nearby resident’s additional opportunities to fulfill their dining, retail and fitness needs.  The City of Pasadena has made efforts to establish itself as a viable technology cluster and in doing so, tech businesses have emerged throughout the city. The Business Park of Pasadena located at the south west corner of Lincoln Avenue and Washington Avenue, houses a variety of tech companies such as Honeybee Robotics, MDA US Systems LLC, as well as a microbrewery and micro distillery.  The Lincoln corridor has successfully leveraged its assets and has repositioned itself as the new up and coming spot in Pasadena.

Lincoln Corridor Demographic Information

Lincoln Corridor - Lincoln Cafe and Store Lincoln Corridor - Man Serving Ice Cream Lincoln Corridor - MDA Systems

North Fair Oaks Avenue

North Fair Oaks Avenue

The commercial area of North Fair Oaks Avenue offers the community an array of amenities such as a library, a fire station and two City parks and their accompanying recreational centers. Also located on North Fair Oaks Avenue is the Pasadena City Public Health Department and a cluster of medical health related businesses.  A high speed camera manufacturing company, a commercial photography company and a gourmet ice cream business are just a few of the companies residing in the area. A large grocery store, a pharmacy, neighborhood churches and food establishments provide residents with many of their daily goods and services. Over the past few years, an increased level of dialogue has occurred between the business representatives and the City of Pasadena to revitalize the area surrounding North Fair Oaks Avenue and Orange Grove Boulevard (Heritage Square) in order to support it as a focal point for surrounding neighborhoods. Thus far this has led to several new developments.

North Fair Oaks Avenue Demographic Information

North Fair Oaks - Choctal Catering North Fair Oaks - Dog Grooming North Fair Oaks - Street View

North Lake Avenue

North Lake Avenue

North Lake Avenue offers a diverse mix of retail due to shifting demographics in surrounding communities. North Lake Avenue continues to be one of the busiest streets in Pasadena partially because it connects residents in adjacent communities to the freeway and the light rail. The entrance to the light rail can be found between East Maple and Corson Street where the freeway connects, providing commute options in and out of the area.  North Lake Avenue suits the needs of a busy consumer providing easy access to convenient food and a variety shops. A banquet hall, the city of Pasadena Fire Station 33, floral shops, hair salons and fitness related shops can also be found on North Lake Avenue.

North Lake Avenue Demographic Information

North Lake - Chicken and Waffles North Lake - Kids Karate North Lake - Wedding Toast

Old Pasadena Business District

Old Pasadena Business District

Old Pasadena is a historic 20-block area known for its award winning streetscapes, walkways and breathtaking architectural styles. Old Pasadena offers vibrant shopping, dining, and entertainment destinations featuring an authentic downtown experience combined with all of the modern convinces. The area is managed by The Old Pasadena Management District (OPMD), a non-profit business organization that creatively plans, manages and develops Old Pasadena as a unique, authentic and vibrant downtown experience.

Old Pasadena is one of the most popular districts of the City of Pasadena receiving lots of foot traffic by both locals and visitors. The metro gold line stops at a nearby park allowing easy commute for both consumers and workers entering the area. Tucked away in the upper levels of numerous historic buildings are a variety of commercial business and living spaces allowing one to fully enjoy the Old Pasadena District.

Old Pasadena Business District Demographic Information

Old Pasadena - Bartender Pouring Drink Old Pasadena - Pedestrians at Intersection Old Pasadena - Sushi

Pasadena Playhouse District

Pasadena Playhouse District

The Pasadena Playhouse District is named after the famous Playhouse Theater established in 1924 and the area continues to be recognized as Pasadena’s center for art, literature and entertainment. The District is home to art cinemas, the Pacific Asia Museum, the Pasadena Museum of California Art and the legendary Ice House Comedy Club surrounded by an eclectic mix of galleries, over 45 restaurants, bars, and coffee shops. The District’s walkable urban environment encourages interaction between Pasadena’s cultural institutions and the thousands of workers, residents, students and visitors who populate the district daily. The Playhouse District has emerged as the City’s urban neighborhood that is managed by the Playhouse District Association (PDA). The PDA is a non-profit corporation and is dedicated to managing and marketing the economic vitality of the District.

Pasadena Playhouse District Demographic Information

Playhouse District - Pouring Wine Playhouse District -Pacific Asia Museum Playhouse District -Puppet Performance

South Fair Oaks Avenue/Arroyo Parkway

South Fair Oaks Avenue/Arroyo Parkway

South Fair Oaks Avenue has developed as a strong medical district due it its land use and accessibility to freeways, most notably the magnet recognized Huntington Memorial Hospital. Arroyo Parkway runs parallel to South Fair Oaks and houses several specialty supermarkets, a fitness center and retail stores, providing the community a variety of options to suit their household needs. In 1967, the first Trader Joe’s specialty supermarket took residence on Arroyo Parkway and since then has expanded to 460 stores in the United States. The area surrounding South Fair Oaks Avenue and Arroyo Parkway offers a dynamic mix of establishments such as the ArtCenter College of Design, the Los Angeles College of Music, Allendale Park and the City’s power plant neighboring residential homes in the area.

South Fair Oaks and Arroyo Parkway Demographic Information

South Fair Oaks-Arroyo Parkway - Art Center South Fair Oaks-Arroyo Parkway - Huntington Memorial Hospital South Fair Oaks-Arroyo Parkway - Trader Joe's

South Lake Avenue

South Lake Avenue

The South Lake Avenue District is a local favorite for its selection of local culinary and home-goods shops, convenient parking and close proximity to California Institute of Technology and luxury Langham Hotel, consistently named the best hotel in the San Gabriel Valley. South Lake Avenue conveys a tranquil atmosphere with its pleasant corridor of tree lined streets; sidewalk cafés and national brand retailer’s offering its guests a day of shopping and relaxation.  The majority of Pasadena’s corporate structures reside on South Lake Ave, supporting a workforce of over 50,000 individuals deeming the area the “corporate center” of the city.  The district is managed by the South Lake Business Association whose mission is to proactively promote and improve the economic interest of its membership by providing and managing supplemental services and improvements for the South Lake Neighborhood.

South Lake Avenue Demographic Information

South Lake - Bartender Pouring Drinks South Lake - Macy's Sign South Lake - View of Buildings

General Commercial Areas [IMAGE]

City of Pasadena General Commercial Areas

General Commerical Areas in Pasadena PDF

General Commercial Areas Map PDF




Business Seminars

Pasadena has other resources for training and information:

Small Business Development Center host by Pasadena City College –

SCORE offers free one-on-one business counseling by appointment only. Please call (626) 744-7351 to schedule an appointment in Pasadena.

Real Estate

Real Estate

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