Women, Infants, and Children

WIC Program Sites

Villa-Parke Community Center
363 East Villa Street, Suite 115
Pasadena, CA 91101 Map »

Phone: (626) 744-6520
Hours: Monday- Thursday, 8:00am to 5:00pm
Every other Friday, 8:00am to 4:00pm

Pasadena Public Health Department
1845 N. Fair Oaks Ave.
Pasadena, CA 91103 Map »

Phone: (626) 744-6520
Hours: Monday and Wednesday 8:00am to 5:00pm
Closed for lunch from 12:00pm to 1:00pm

Women, Infants, and Children (WIC) Program

Women, Infants, and Children (WIC) is a federally–funded supplemental food, nutrition education and breastfeeding support program. WIC helps families with women and/or children who are at nutritional risk by providing nutrition education along with monthly food coupons. WIC’s goal is to prevent health problems and improve the health of participants during critical times of growth and development.

WIC serves over 4,000 clients in the greater Pasadena area, including South Pasadena, Sierra Madre and Altadena.

WIC 101

WIC 101 image

See if you qualify for WIC programs and how to apply.

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Breastfeeding Support

Breastfeeding Support image

Receive information about breastfeeding and its benefits.

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Online Education

Online Education image

Sign up for WIC nutrition education classes online.

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Community Referrals

Community Referral image

Access to insurance, Medi-Cal, mental health and food bank resources.

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Little By Little

Little By Little image

Program giving parents guidance on the importance of reading to a child.

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Nutrition Resources

Nutrition Resources image

Nutrition and exercise information for children and parents.

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WIC 101

WIC 101

Participants must be in one of the following categories:

  • Pregnant woman
  • Breastfeeding mother (until infant is 1 year)
  • Mother who are not breastfeeding (until infant is 6 months)
  • Woman up to 6 months after a pregnancy loss
  • Infant and child under 5 years of age

Your family income must be at or below 185% of the current federal poverty guidelines. Call to see if you might qualify.

Fathers, grandparents, foster parents, and other caregivers can apply and receive benefits for eligible children in their care.

How to Apply
Call us at (626) 744-6520 to make an appointment. At your appointment, WIC staff will check to see if you and your family qualify. Please bring the following documents to the appointment:

  • Proof of income – such as a paycheck stub, Medi-Cal card, tax return
  • Proof of address – such as current mail, utility bill, rent receipt, online bills
  • Identification – such as driver license, passport, birth certificate
  • Proof of pregnancy (if applicable)- such as ultrasound, MD letter
  • The person(s) who is/are applying – such as the mother and/or child; all must be present at enrollment
WIC Foods and Services
WIC provides you with vouchers to use at the store for nutritious foods, including

  • Whole grains (brown rice, whole wheat bread, corn or whole wheat tortillas, bulgur, oats, or barley)
  • Your choice of fruits and vegetables
  • Dry beans
  • Peanut butter
  • Eggs
  • Breakfast cereal
  • Milk (lactose-free available)
  • Cheese
  • Yogurt
  • 100% Juice
  • Infant foods
  • Soymilk and tofu (optional)

Canned fish (breastfeeding women only)

Your WIC Journey
During pregnancy and the first few months of your baby’s life, most of your WIC appointments will be once a month. After that, you may receive 2-3 months of benefits at a time.

Some appointments will be for individual nutrition counseling and certification (renewal of eligibility), and some will be interactive group sessions to help keep your family healthy.

When your baby is born, and once every year until the child is 5 years old, you will need to bring your child and necessary documents for recertification.

Breastfeeding Support

Breastfeeding Support

WIC provides breastfeeding education during pregnancy and one-on-one breastfeeding help with a Lactation Educator or Lactation Consultant for WIC participants. Monthly breastfeeding support groups are held every second Wednesday of the month from 10-11am at the Villa Park community center. Contact our main WIC location to schedule an appointment for your breastfeeding questions or concerns.

Peer Counseling
This program is offered to pregnant women enrolled in WIC who wish to have monthly breastfeeding information to help prepare expecting mothers for breastfeeding, infant behavior, and lactation support. Participants enrolled have access to a peer counselor at a WIC office, through text messages, e-mail, or by phone for any breastfeeding concerns.  Peer counselors will connect the mom with other moms, resources, or refer to a Lactation Consultant if needed.
Breastfeeding mothers have access to manual pumps or loaned hospital-grade electric pumps to help support breastfeeding through different situations. Pump availability is limited and available based on priority. Call us at (626) 744-6520 for more information about our pump policy.

American Academy of Breastfeeding Medicine

WIC Breastfeeding Helpline (888) 278-6455
Pasadena Public Health Department Black Infant Health Program (626) 744-6093
Huntington Hospital Breastfeeding Center (626) 397-3172
La Leche League 24-hour Free Helpline English and Spanish (626) 403-9791
American Academy of Pediatrics
Breastfeeding-The Law: Laws and Breastfeeding at work and in public
International Lactation Consultant Association
Mothers’ Milk Bank (877) 375-6645

Online Education

Online Education

WIC provides nutrition and breastfeeding education at the WIC offices.  However, if you are eligible, you may choose to complete online education instead.  Benefits of completing an online education allows the WIC client to choose lessons that are useful and relevant to their needs and can be done on your own time anywhere you have internet access.  Online education should be completed before your next WIC appointment to save time and allow our staff to confirm lesson completion for you to receive your benefits.  If you or your alternate are unable to make it to your WIC appointment, you may be able to request for your WIC vouchers to be mailed to you if you are eligible. Please contact the Pasadena WIC office at (626) 744-6520.


From your mobile devices –



To login, you must create an account and SIGN IN


 Create an account

 Complete a lesson

 Receive credit from your clinic

Lessons Available

To complete a lesson, please login.  Be sure to complete the entire lesson and view your certificate to make sure the lesson has been completed.  Please contact the Pasadena WIC office at 626-744-6520 if you have questions about which lesson to complete.

Lessons Available:


For WIC Client Frequently Asked Question, click here.

Community Referrals

Community Referrals

As a WIC participant, you are able to call or inquire about services around the area for your specific needs.   We may be able to assist in providing referrals, such as local doctors, pediatricians or OBs, temporary housing or shelter referrals, and assistance in applying for Medi-Cal, CalFresh or other programs benefits. You can count on WIC to direct you to the right people for support.

Insurance and Medi-Cal

To obtain health insurance under Covered California and Medi-Cal, or to find a healthcare provider, please contact:

  • Pasadena Public Health Department
    (626)744-6068 or (626) 744-6086
    1845 Fair Oaks Ave. Pasadena, CA 91103
  • County Eligibly Worker: Ingrid Molina (626)744-6088
  • Young and Healthy (626) 795-5166
    1905 Lincoln Avenue, Building D, Pasadena, Ca 91103
Mental Health

(626) 993-3000
118 S. Oak Knoll Ave. Pasadena, CA 91101
Monday – Friday, 8:30 a.m. – 5 p.m.
Services Offered:  Family Counseling, Adolescent/Youth Counseling, Perinatal/Postpartum Depression Counseling

(626) 798-0915
867 E. Atchison St., Pasadena CA, 91104
Monday – Saturday – 8 a.m. to 9 p.m.
Services Offered: Family Counseling, Marriage Counseling,  Parent Counseling, Premarital Counseling, Perinatal/Postpartum Depression Counseling

David and Margaret Youth and Family Services – Learning Enhancement Center             
(626) 396-9146
1495 Lake Ave., Pasadena CA, 91104
Monday, 1-6:30 p.m.; Tuesday-Saturday, 9 a.m.–6:30 p.m.
Services Offered: Educational Testing – Neurological Impairment, Learning Disabilities & More, Special Education Assessment, Education Therapy – Attention Deficit/Hyperactivity, Educational Therapy – Learning Disabilities

Food Banks

Fuller Theological Seminary

135 North Oakland Avenue Pasadena, CA 91101

Phone: 626-584-5433

Hours: Wednesday 12 p.m. – 3 p.m.


Saint Andrew Catholic Church

140 Chestnut Street. Pasadena, CA 91103

Phone: 626-792-4183

Hours: Saturday 9 a.m. – 11 a.m.


Shield of Faith Christian Center of Pasadena

1127 N. Lake Avenue. Pasadena, CA 91104

Phone: 626-773-0505

Hours: 1st and 3rd Thursday 12 p.m. – 2 p.m.


Foothill Unity Center Inc.

191 N. Oak Ave. Pasadena CA, 91107

Phone: (626) 584-7420

Phone: (626) 584-7422

Hours: Tuesday 9 a.m.-11:30 a.m, Wednesdays and Fridays 1p.m.-3:30p.m.


Friends in Deed

444 E Washington Blvd. Pasadena, CA 91104

Phone: 626-797-6072

Hours: Tuesday and Wednesday 10 a.m.-3 p.m.

Little By Little

Little By Little

The Little by Little School Readiness Program provides books for families as well as guidance on the importance of reading and the critical role parents play in improving the school readiness of their children.Going on 10 years strong, read about the impact of Little by Little Program for WIC participants throughout Southern California at http://gradelevelreading.net/wp-content/uploads/2015/04/PHFE-WIC%E2%80%99s-Little-By-Little-Program.pdf

If you would like to find out the history of how Little by Little Program began, click here


Parent Resources

Two women looking at pamphletFind us – http://www.lblreaders.org/page.aspx?q=lbl-sites

English handouts – These handouts are given in conjunction to the books received by eligible WIC women and  children.  Take a look!  http://www.phfewic.org/projects/Docs/LBL/LBLEng.aspx

Spanish handouts – http://www.phfewic.org/projects/Docs/LBL/LBLSp.aspx

Nutrition Resources

Nutrition Resources

The WIC and Nutrition & Physical Activity programs at the Pasadena Public Health Department have teamed up to provide you with nutrition resources to keep you healthy, no matter what life stage you are in.


Kids in the Kitchen  (USDA. NAL. Nutrition.gov).
Help your kids rock nutrition in the kitchen with a video of young cooks following a Nutrition.gov chef and registered dietitian. Includes recipes and other resources for involving kids in the kitchen.

Let’s Move! (The White House; Department of Health and Human Services; U.S. Department of Agriculture; Department of Education.)
A nationwide campaign to tackle the challenge of childhood obesity by providing schools, parents, and communities with tools to help kids be active, eat better, and get healthy.

Kids Nutrition and Fitness Information for Parents  (Nemours Foundation. KidsHealth for Parent)

Kids and Their Bones: A Guide for Parents (DHHS. NIH. National Institute of Arthritis and Musculoskeletal and Skin Disease.)
Provides answers to commonly asked questions about children’s bone growth and development. Also includes information on helping children eat more calcium rich foods.

Nutrition and Fitness for Your Child: Ten Steps to Healthy Habits (24 Carrot Press. Feeding Kids Newsletter)

KidsHealth: Vegetarianism (Nemours Foundation. KidsHealth)
Helps parents guide the nutritional habits of vegetarian children to ensure the adequacy of their diets.

Grow healthy food that provides the energy and nutrients that young children need to be healthy. http://www.eatright.org/resources/for-kids

Parenting and Breastfeeding

Pregnancy & Breastfeeding | Choose MyPlate
When you are pregnant or breastfeeding, you have special nutritional needs.

Pregnancy, Breastfeeding, and Bone Health
Learn about taking care of bone health and special considerations during pregnancy and breastfeeding.

Zika and Pregnancy


Your gateway to federal food safety information.

ChooseMyPlate.gov provides practical information to individuals, health professionals, nutrition educators, and the food industry to help consumers.

Fun Family Recipes